How do you take pictures of clothes for an online store16 min read

Cloths / Apparel Image Background Cut-Out


Are you an online retailer looking to showcase your clothing collection in the best possible light? Oh, we know precisely what you’d want! In today’s digital age, high-quality images are essential for capturing the attention of potential customers browsing your online store. When it comes to selling clothes online, visual appeal is everything, and that starts with stunning product photography.

In this blog post, we’ll dive into the art of capturing captivating images of clothes for your online store. We’ve got you covered, from the equipment you’ll need to the techniques that will make your products shine. Whether you’re an expert photographer or a smartphone novice, our guide will provide valuable insights to help you take professional-looking images that make your customers click that “Add to Cart” button.

If you’re curious to learn more about the exciting world of fashion photography, take your camera or smartphone and follow along with us. Get ready to elevate your online store’s visual game and leave a lasting impression on your customers. After all, in the world of e-commerce, a picture is worth a thousand sales!

Equipment and Setup

When taking pictures of clothes for your online store, having the right equipment and setup is crucial to ensure high-quality images that capture the essence of your garments. Here are some key elements to consider:

A. Camera options: DSLR, mirrorless, or smartphone

Choosing the right camera largely depends on your budget and desired image quality. A DSLR or mirrorless camera provides more manual control and better image resolution, while a smartphone can still yield impressive results with its convenience and advanced camera capabilities.

B. Tripod and stabilizers for steady shots

Investing in a tripod or stabilizers is highly recommended to avoid blurry images. They help keep your camera steady during the photo shoot, ensuring sharp and focused images. Stability is vital when capturing the intricate details of clothing.

C. Proper lighting setup: natural light or artificial lighting

The lighting greatly affects how your clothing seems and the qualities they accentuate. You can choose between natural light or artificial lighting setups. Natural light can create a soft and flattering effect, especially when shooting near windows. Alternatively, artificial lighting options like softboxes or continuous lights provide consistent illumination for controlled results.

D. Background and props selection

The background and props you choose can significantly enhance the overall aesthetic of your clothing images. Opt for a clean, uncluttered backdrop that doesn’t distract from the clothes. Consider using props that complement the style and theme of your garments, adding depth and visual interest to the photos.

Remember, the goal is to showcase your clothes in the best possible way, so having the right equipment and a well-thought-out setup is essential. Let’s move on to the next section and explore how to prepare the clothing before capturing those stunning shots.

Preparing the Clothing

When taking pictures of clothes for an online store, proper preparation is critical to capturing the attention of potential customers. This section will explore the essential steps in preparing the clothing for a successful photo shoot.

A. Clothing preparation: steaming, ironing, and de-wrinkling

Before you start clicking away, it’s crucial to ensure that the clothes are presented in the best possible condition. No one wants to see wrinkled or creased garments on a website.

To avoid this, take the time to steam, iron, or de-wrinkle each item before photographing it. This small effort will go a long way in creating a professional and appealing appearance.

B. Styling the clothes: considering fashion trends and target audience

Fashion trends and the preferences of your target audience play a significant role in how you style the clothes for your online store. Consider the latest fashion trends and adapt them to suit your brand’s unique style. Pay attention to details like layering, accessorizing, or pairing items to create eye-catching outfits. Matching your aesthetic decisions with your ideal customers improves your sales chances.

C. Dressing mannequins or using models

When it comes to showcasing clothes, you have two main options: using mannequins or models. Both have advantages; the choice depends on your brand image and budget. Mannequins offer a consistent and streamlined look, allowing the focus to be on the clothing itself.

On the other hand, using models adds a human element, helping customers visualize how the garments might look on them. Whichever option you choose, ensure the clothes fit well and are appropriately displayed to highlight their features.

Remember, the preparation stage sets the foundation for capturing stunning images of your clothing. Taking the time to prepare the garments, style them appropriately, and decide on the presentation method will significantly contribute to your online store’s overall appeal and professionalism.

Composition and Framing

When photographing clothes for an online store, nailing the composition and framing is essential to showcase your garments in the best light. If you want to take pictures that really stand out, consider these suggestions:

A. Choosing the Right Angles:

When photographing clothes, consider capturing them from various angles to provide a comprehensive view to potential customers. Start with the basic angles like the front, back, and side shots. These angles clearly represent the overall design and silhouette of the garment.

Also, remember close-up shots focusing on intricate details like buttons, patterns, or textures. These shots help customers get a closer look and appreciate the quality and craftsmanship.

B. Capturing Different Perspectives:

To create an engaging shopping experience, capturing clothes from different perspectives is essential. Include full-body shots to show how the garment fits a person. This gives customers an idea of the length and proportion. Moreover, capturing details like collar designs, pocket details, or fabric textures allows shoppers to examine the product more closely. These shots help to highlight unique features and create a sense of quality and value.

C. Utilizing Different Poses or Folds:

Adding variation to your clothing shots can make them more visually appealing. Experiment with different poses or folds to showcase the garments in a flattering way. For example, you can show a dress with a model twirling, highlighting its movement and flow. Try folding sweaters or scarves in exciting ways to add a touch of creativity. This approach allows customers to visualize how the clothes might look or be styled in real-life situations.

Remember, the goal is to capture the essence of the clothing and entice customers to make a purchase. Experiment with different angles, perspectives, and poses to find the ones that best showcase each garment’s unique features and characteristics.

By paying attention to composition and framing, you can create visually appealing product images that grab attention and drive sales.

Editing and Post-Processing: The Magic Touch

Ah, the wonders of technology! Now that you’ve captured a stunning array of clothing images, it’s time to sprinkle a touch of digital magic and take your pictures to the next level. Editing and post-processing might sound intimidating, but fear not! It’s all about enhancing your images and making them shine like a beacon of fashion. Let’s dive into this enchanting realm step by step.

A. Importing and organizing images on a computer: Tame the Digital Jungle

After an exciting photoshoot adventure, it’s time to corral your images and bring them to your trusty computer. Import these visual treasures, and embark on a journey of organization. Create folders, name them wisely, and unleash your inner Marie Kondo by tidying up your digital closet. A well-organized workspace will save you from countless hours of searching for that perfect shot later on.

B. Adjusting brightness, contrast, and colors: The Art of Illumination

Now, it’s time to play with the elements that breathe life into your images: brightness, contrast, and colors. Give your clothes the attention they deserve by fine-tuning these aspects. Brighten the shadows, add a distinction for that extra pop, and let the colors dance harmoniously. But remember, dear friend, moderation is key. Strive for a natural look that accurately represents the clothing while captivating your audience.

C. Retouching and removing imperfections: Flawless Fashion Statements

In the world of fashion, perfection is the name of the game. But fret not if a stray thread or blemish dares to appear. With the power of retouching, you can wave your digital wand and bid those imperfections adieu. Smooth out wrinkles, remove distracting elements, and ensure your clothes exude flawless beauty. However, let’s not wander into over-editing, for authenticity is the authentic charm that captivates hearts.

D. Resizing and formatting images for web use: Web-Ready Wonders

Your images are now polished and ready to conquer the vast expanse of the internet. But before they embark on their online journey, it’s time to resize and format them for the web. Compress their size without compromising quality, ensuring your website loads swiftly and seamlessly. Choose the correct file format, whether the versatile JPEG or the transparently captivating PNG. Remember, their digital armor must be prepared for the grand stage of the online world.

In this enchanted realm of editing and post-processing, your images will transform from mere captures to visual masterpieces. As you adjust brightness, contrast, and colors, let your creativity guide you, and watch your clothing come alive on the screen. With the touch of retouching, bid farewell to imperfections, and unveil a perfect fashion wonderland. Finally, prepare your web-ready wonders, resized and formatted to conquer the online fashion landscape.

Step back and admire the transformation, dear reader. Your clothing images are now ready to dazzle the hearts and minds of online shoppers. So, gather your digital toolkit and embark on this magical journey of editing and post-processing, for it is here that your fashion dreams indeed come to life.

Image Optimization for the Web: Making Your Clothes Shine Online

A. Compressing Images: Quality Without the Weight

Remember how frustrating the last time you tried to load a page, and it took forever? We’ve all been there, impatiently tapping our fingers, waiting for those clothes to appear on our screens magically. As an online clothing store owner, you don’t want your potential customers to experience this frustration. That’s where image compression comes to the rescue!

When optimizing your clothing images for the web, optimising for both image quality and file size is a priority.. Nobody likes those pixelated horrors that make you squint in confusion. Still, large file sizes can slow down your website and push visitors away faster than you can say “fashion emergency.”

So, what’s the secret sauce to compressing images without sacrificing quality? Luckily, there are nifty tools and software out there that can help you achieve this delicate feat. They apply intelligent algorithms that reduce file size while preserving the sharpness and details of your clothing images. It’s like waving a magic wand and saying, “Abracadabra! High quality and fast loading times, please!”

B. File Formats: Finding Your Perfect Match

Like finding the right outfit for a special occasion, choosing the suitable file format for your clothing images is about compatibility and style. Let’s introduce our three contenders: JPEG, PNG, and GIF. Each has distinct traits, so let’s take a closer look:

JPEG: The Versatile Fashionista

JPEG is like the chameleon of file formats. It’s perfect for showcasing colorful garments and photographs, thanks to its ability to display millions of colors. With its efficient compression algorithm, JPEG can create small file sizes while maintaining impressive image quality. So, when presenting your vibrant clothing line, JPEG is your go-to fashionista.

PNG: The Transparent Trendsetter

If you have clothing images with transparent backgrounds, PNG is your fashion-forward choice. This format supports transparency, making it ideal for showcasing products with intricate details or layered designs. PNG files tend to be larger than JPEGs, but they ensure crisp edges and smooth transparency, giving your clothes the limelight they deserve.

GIF: The Animated Showstopper

Do you want your online shop to seem more enchanted to your customers? GIFs are here to steal the spotlight! These file-format celebrities can showcase your clothes in mesmerizing, eye-catching animations. GIFs bring movement and life to your product lineup, from spinning dresses to dazzling accessories. Remember that GIFs are limited in color depth and image quality, so reserve them for those special occasions.

C. Image Naming and Alt Tags: SEO's Best Friends

Now that you’ve dressed up your clothing images in the finest file formats, it’s time to accessorize them with SEO goodness. Image naming and alt tags are the secret ingredients that make your online store more discoverable by search engines.

First, let’s talk about image naming. Instead of leaving your images with generic names like “IMG_5678,” give them some fashion-forward flair. Include descriptive keywords related to your clothes, such as “floral-summer-dress.jpg” or “black-leather-jacket-back-view.jpg.” By doing so, you’re providing search engines with valuable information about your products and increasing your chances of showing up in relevant search results.

But wait, there’s more! Alt tags (alternative text) are like the supermodels of the SEO world. These hidden text snippets describe your images to search engines and assist users who can’t see the images, like those using screen readers. Include meaningful and descriptive alt tags for each clothing image, incorporating relevant keywords naturally. Your alt tags will boost your SEO efforts and provide a seamless browsing experience for all your visitors.

By optimizing your clothing images for the web, compressing them wisely, choosing the right file format, and giving them proper names and alt tags, you’re ready to hit the runway of online success. Your clothes will shine brighter, load faster, and captivate the fashion-hungry eyes of your potential customers. So go ahead, test your image optimization skills and watch your online store turn heads in the digital fashion world!

Implementing Consistency: A Recipe for Picture-Perfect Success!

Ah, the art of capturing clothes in all their fashionable glory! We’ve covered the basics of equipment, lighting, and composition, but now let’s dive into the secret sauce of successful online clothing stores: consistency! Consistency in the presentation may entice clients to a properly seasoned meal. So, let’s unravel the mysteries of maintaining a harmonious visual feast.

A. Establishing a Style Guide for Image Consistency

Imagine strolling through an online store where each image feels like a unique piece of art yet still effortlessly fits together. That’s the magic of a style guide! By defining your visual guidelines, you create a unified customer experience. Consider factors like color palette, background choices, and the overall vibe you want to convey. Are you all about minimalism, vibrant colors, or a rustic aesthetic? Set the tone and let it guide your creative journey.

B. Creating a Template or Checklist for Future Photo Shoots

We know you’re a busy bee juggling countless tasks to keep your store running smoothly. That’s why having a handy template or checklist for future photo shoots can be a game-changer! Imagine having a trusty guide that reminds you of all the essential elements to capture consistently. It could include garment placement, angles, and specific shots to ensure you cover all the bases. With this handy tool in hand, you’ll quickly snap away and ensure that your visual brand stays on point.

C. Maintaining a Consistent Background and Lighting Setup

Picture this: a customer scrolling through your online store, effortlessly transitioning from one item to the next while maintaining a sense of visual harmony. How can you achieve this blissful state? By keeping your background and lighting consistent, of course! Whether you choose a sleek white backdrop, a rustic wooden surface, or a dreamy outdoor setting, stick with it throughout your product photography. The same goes for lighting – whether you opt for natural or artificial, maintain a consistent setup to avoid jarring contrasts between your images.

Consistency is the secret ingredient that binds your visual narrative together. It fosters trust, builds brand recognition, and creates a seamless customer experience. By establishing a style guide, creating a helpful template, and maintaining a consistent background and lighting setup, you’re crafting a symphony of visuals that will leave your customers wanting more.

So, dear shutterbugs, it’s time to embrace the power of consistency and elevate your online store to new heights! With some imagination and planning, you’ll capture images that showcase your clothes and tell a compelling story. Keep your visuals aligned, and watch as the irresistible allure of your stylish creations entices your customers.

Bon voyage on your consistency journey, and may your online store flourish like a captivating fashion masterpiece!

Testing and Feedback: Honing Your Style with Honest Opinions

A. Soliciting feedback from your trusted fashion-forward comrades or your target audience is like having a stylish entourage to guide you in the right direction. It’s not just about you and your camera anymore; it’s a collective effort to capture the essence of your clothing line.

Imagine gathering your friends, family, or loyal customers and sharing your freshly snapped images with them. Let their sharp eyes scrutinize every detail, offering valuable insights and perspectives. They may notice a pose that doesn’t flatter the garment or suggest a more exciting angle to highlight its unique features. Their input can be the missing link between a good shot and a jaw-dropping, must-have item.

B. A/B testing, also known as the secret weapon of the online business world, is here to save the day. With A/B testing, you can don your lab coat and experiment with different image styles and compositions. It’s like having a photoshoot laboratory right at your fingertips!

Try capturing the exact clothing item in multiple ways. Play around with different backgrounds, lighting setups, or even models. Create variations that evoke different moods or appeal to diverse tastes. Then, unleash your creations onto the world and let your audience be the judge. Which style reigns supreme? Which composition makes your clothing line shine brighter than a disco ball? The data-driven answers will surprise you and guide you toward perfection.

C. Armed with the feedback received and the insights gained from A/B testing, it’s time to roll up your sleeves and make those much-needed improvements. Embrace constructive criticism and turn it into fuel for growth. Remember, even the most successful fashion photographers started somewhere, honing their skills through trial and error.

Revise your approach based on the feedback you’ve gathered. Fine-tune the angles, tweak the lighting, or experiment with new poses. It’s a continuous process of evolution and refinement. By actively listening to your audience and acting upon their suggestions, you’ll witness your photography skills and online store blossom together.

Ultimately, natural beauty lies in the clothes you sell and your ability to adapt and improve. Take advantage of the power of feedback and A/B testing to ensure your images genuinely capture the spirit and allure of your clothing line. With each iteration, you’ll inch closer to photography greatness, drawing the attention of fashion enthusiasts far and wide.

Remember, the journey to photographic mastery is exciting, paved with the wisdom of others and the courage to embrace change. So, dear fashion visionary, venture forth, and let the opinions and tests guide you towards picture-perfect success!


In online clothing stores, high-quality images are the unsung heroes that can make or break your business. We’ve explored the essential tips and techniques for capturing the essence of your garments and captivating your customers. Every step plays a crucial role, from equipment and setup to composition, lighting, editing, and optimization. Embrace consistency, seek feedback, and apply your newfound knowledge to create a visually stunning online store that leaves a lasting impression. With each click of the shutter, let your fashion creations shine and draw customers into your virtual boutique. Get ready to take the e-commerce fashion world by storm!

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